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Sélection d'un logiciel CRM : Mieux vaut prévenir que guérir. Première partie : Le défi de la sélection. (3 Pages)
by Lou Talarico et Kevin Ramesan
Apr 18, 2003
Abstract : Depuis ces deux dernières années, il semble qu'il ne s'est pas passé une semaine sans que la presse ne relate l'échec d'un projet de gestion de la relation client (GRC, en anglais CRM pour Customer Relashionship Management). Plusieurs de ces articles ne manquent pas d'associer cet échec à l'absence ou à la faiblesse des objectifs d'affaires qui sous-tendent cette initiative CRM. Il est difficile de l'admettre, mais la majorité des projets ont ainsi échoué à cause de leur mauvaise procédure de sélection.
Type: Article
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| 2. |
The Three Cs of Successful Positioning (4 Pages)
by Lawson Abinanti
Feb 21, 2005
Abstract : There is a method to take you through the positioning process, where success depends on understanding three Cs--your Customer, your Competition, and your Channel. This series of articles will explain how to use them to gather intelligence, challenge assumptions, and test your positioning.
Type: Article
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| 3. |
TEC Talks to the Open For Business ProjectFree and Open Source Software Business ModelsPart One: OFBiz (4 Pages)
by Josh Chalifour
Sep 7, 2004
Abstract : In conversation with the Open For Business (OFBiz) project leader, David Jones, TEC discovers some of the challenges in raising an open source enterprise software solution. Mr. Jones explains his vision in this first part of three articles on maintaining a business centered around Free and open source software for the enterprise.
Type: Article
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| 4. |
To Gain Market Share in the Mid-Market, SAP Leaves No Stone Unturned (4 Pages)
by Kevin Ramesan
Jun 30, 2003
Abstract : The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market segment extensively. This is the second of a series of articles that look at strategies deployed by major enterprise solution vendors to attract the SMB decision makers and whether those vendors are ''dumbing down'' their enterprise software for the mid-market. This article evaluates SAP's mid-market solutions and its implementation approach.
Type: Article
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| 5. |
Welcome to the CRM Mid-Market Abyss-PeopleSoft (5 Pages)
by Kevin Ramesan
Jun 26, 2003
Abstract : As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural and functional differences are well understood and acted upon or do the large players simply offer a smaller mockup of their existing enterprise solutions. This article, which evaluates the PeopleSoft mid-market CRM solution, is the first of a series of research articles that focus on the mid-market applications provided by large CRM vendors.
Type: Article
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| 6. |
PRISM Users Get A Dedicated, Independent Web Community (3 Pages)
by P. Catz
Nov 5, 2001
Abstract : Users of the Baan Process ERP product PRISM form a web-site community to provide an independent source of information and sharing of knowledge on one of the market's first Process-ERP Products.
Type: Article
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| 7. |
ASP Infrastructure: The Party Has Started (3 Pages)
by A. Turner
Jul 7, 2000
Abstract : On June 14th, Nortel Networks unveiled their Comprehensive Service Management Solution for the ASP Market. They've assembled an interesting portfolio of applications designed to support Application Service Providers.
Type: Article
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| 8. |
NAPM Puts The Spotlight On Change (3 Pages)
by J. Dowling & S. McVey
Mar 12, 2001
Abstract : TEC VP, James F. Dowling is quoted in the National Association of Purchasing Management (NAPM) magazine Purchasing Today on the meaning of “Value”. The quote was in the context of how the understanding of the meanings of words change over time.
Type: Article
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| 9. |
Great Plains ASP - Evolution, Revolution, Innovation (3 Pages)
by A. Turner
Oct 4, 2000
Abstract : On September 18, 2000, Great Plains (Nasdaq: GPSI), announced the expansion of its Application Service Provider (ASP) initiative. Great Plains has evolved its ASP partner program to better meet the diverse needs of its ASP partners and their customers
Type: Article
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