| 61. |
A Lexicon for Customer Relationship Management Success (6 Pages)
by Glen Petersen
Mar 8, 2006
Abstract : Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best mentality.
Type: Article
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| 62. |
Do You Know What Are the 'Unintended Consequences' of Your CRM Project? (5 Pages)
by Jim Mercante
Nov 25, 2004
Abstract : CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business and the all-important customer view. Many companies, hard as it is to believe, do not have a clear idea of who are their most profitable customers.
Type: Article
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| 63. |
Surado CRM Increasing Sales by Surado Solutions
Abstract : The Surado CRM Sales module empowers sales teams by providing an intuitive system that presents a comprehensive single view of the customer across your entire organization. Combine this with a powerful knowledge base and automated business rules to create a consistent sales methodology throughout your entire team. With Surado CRM, your sales teams are enabled to manage the complete prospect to customer life cycle with efficiency and effectiveness.
Type: White Paper
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| 64. |
How to Choose a CRM System by Sage Software
Abstract : It is important to understand the benefits of an integrated customer relationship management (CRM) system before beginning the selection process. This guide is designed to help companies build the business case for a CRM system, form an effective project team, ask the right questions, and identify the challenges involved.
Type: White Paper
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| 65. |
The CEO's Guide to CRM Success by Surado Solutions
Abstract : Customer relationship management (CRM) is the first and foremost strategy and corporate philosophy that puts the customer at the center of business operations so as to increase profits by improving customer acquisition and retention. It involves identifying high-value customers and automating processes so that sales, marketing, and service efforts will be more efficient and effective. However, to ensure the success of a CRM initiative, upper management must have a clear vision and establish a customer-focused culture.
Type: White Paper
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| 66. |
CRM Secrets of TCO and ROI by Bell Rock Solutions
Abstract : CRM (customer relationship management) is designed to make money through increasing profitable sales and to save money by decreasing the cost of getting and keeping customers. CRM is a business concept that changes the way you look at your business— the goal for your company is to successfully fulfill your customers’ needs. This means that you must first determine your customers’ needs, then create products and services that fill those needs using processes and technology solutions that generate maximum profit.
Type: White Paper
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| 67. |
Sélection d'un logiciel CRM : Mieux vaut prévenir que guérir Deuxième partie : Utilisation d'une base de connaissances pour réduire les risques, temps et coûts associés à la sélection d'un CRM (5 Pages)
by Lou Talarico et Kevin Ramesan
Apr 19, 2003
Abstract : Utiliser une base de connaissances dans le processus de sélection permet de réduire le temps, les risques et les coûts associés à toute acquisition de progiciel en général et, dans le cas qui nous intéresse, à une application de gestion de la relation avec le client (GRC, en anglais CRM pour Customer Relationship management).
Type: Article
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| 68. |
Broadbase Continues to Expand (3 Pages)
by L. Talarico
Oct 5, 2000
Abstract : Broadbase continues its string of alliances and acquisitions by purchasing Servicesoft. The $645M purchase is a response to the increasing demand for single vendor solutions for operational and analytical CRM applications. This news comes less than four months after E.piphany bought Octane Software to respond to the same market demand.
Type: Article
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| 69. |
SAP ROI study on Brother International by SAP
Abstract : Brother had chosen SAP in 1994 as its enterprise resource planning (ERP) system to replace all other mission critical legacy systems. In 2000 Brother proceeded with mySAP CRM as its customer relationship management (CRM) solution, implementing the Solution Areas of Campaign Management, Interaction Center, and Customer Self-service Center, to continue with a fully integrated strategy. The ROI Report has projected the internal rate of return on the investment (ROI) of $1.7 million by Brother International Corp. USA into CRM to generate an estimated ROI of 129 percent.
Type: White Paper
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| 70. |
SAP ROI study on Brother International by SAP
Abstract : Brother had chosen SAP in 1994 as its enterprise resource planning (ERP) system to replace all other mission critical legacy systems. In 2000 Brother proceeded with mySAP CRM as its customer relationship management (CRM) solution, implementing the Solution Areas of Campaign Management, Interaction Center, and Customer Self-service Center, to continue with a fully integrated strategy. The ROI Report has projected the internal rate of return on the investment (ROI) of $1.7 million by Brother International Corp. USA into CRM to generate an estimated ROI of 129 percent.
Type: White Paper
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