| 81. |
CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction (6 Pages)
by Glen Petersen
Nov 9, 2004
Abstract : An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.
Type: Article
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| 82. |
Oracle Loses Again (3 Pages)
by M. Reed
Jan 20, 2000
Abstract : SAP AG has chosen SQL Server 7.0 as its strategic database for the Windows platform. The companies also will cooperate to make the Windows 2000 OS available as a platform choice for customers wishing to implement mySAP.com solutions. On the heels of the agreement to use IBM DB2 as a preferred backend database, Oracle continues to lose market share as a database in the ERP arena.
Type: Article
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| 83. |
Oracle Gets SAP'ed by IBM (3 Pages)
by M. Reed
Dec 8, 1999
Abstract : SAP AG (NYSE: SAP) and IBM (NYSE: IBM) today announced an agreement to expand their global sales, marketing and development relationship. As part of this agreement, the two companies will work together to provide expanded choices for customers that wish to implement mySAP.com and IBM's DB2 Universal Database on a variety of hardware platforms. Following in the footsteps of Siebel, SAP has abandoned Oracle and is standardizing on DB2 UDB as its preferred platform. The deal is estimated at $400 million in sales annually.
Type: Article
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| 84. |
17 Rules of the Road for Customer Relationship Management by Sage Software
Abstract : When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to understand all the benefits of an integrated CRM system before beginning your selection process. Launching a CRM implementation can affect everyone in your business. Learn about the 17 rules of the road when choosing a CRM system.
Type: White Paper
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| 85. |
CRM Analytics Brings More Profitability by Kevin Ramesan
Dec 21, 2002
Abstract : Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior.
Type: Article
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| 86. |
When You Realized the Need for a Unified View of Your Customers, that is E.piphany (3 Pages)
by L. Talarico
Aug 16, 2000
Abstract : E.piphanyﾒs E.5 product suite is scheduled for release in late August. The new suite combines analytical customer information with traditional CRM functionality to provide advances in personalization and campaign management.
Type: Article
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| 87. |
Surado! A Rising Mid-market CRM Provider (3 Pages)
by Kevin Ramesan
Oct 16, 2003
Abstract : Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc. developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, and Commence Corporation.
Type: Article
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| 88. |
The Lexicon of CRM - Part 3: From R to Z (4 Pages)
by Randy Garland
Nov 2, 2001
Abstract : CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM
Type: Article
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| 89. |
CRM: What Is It and Why Do It? Part One: Historical Background (5 Pages)
by Glen Petersen
Nov 8, 2004
Abstract : Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why an end user organization should invest significant resources to pursue such an initiative.
Type: Article
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| 90. |
eLoyalty Enhances Its Field Service And Logistics Services (3 Pages)
by L. Talarico
Nov 21, 2000
Abstract : eLoyalty, a CRM strategy and implementation consultancy, recently partnered with ServicePower to enhance its Field Service and Logistics practice. ServicePower is a small vendor that develops dispatch optimization software. eLoyalty will use ServicePowerﾒs software to incorporate dispatch optimization and other aspects of Field Force Automation into their CRM services.
Type: Article
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