| 81. |
A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 18, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
Type: Article
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| 82. |
A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 3, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
Type: Article
|
| 83. |
Vendors Begin to Round Out Their CRM Suites (3 Pages)
by P.J. Jakovljevic
Mar 17, 2000
Abstract : Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding new marketing, service, and E-commerce capabilities.
Type: Article
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| 84. |
SAP Finds CRM Partner for Marketing Tools (3 Pages)
by P.J. Jakovljevic
Dec 8, 1999
Abstract : On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.
Type: Article
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| 85. |
If There's One Thing CRM Tells Us: Don't Do PLM the Same Way (5 Pages)
by David Smith
Nov 25, 2005
Abstract : Product lifecycle management (PLM) doesn't work, but it should. Industry's general approach and attitude to PLM mimics the early days of customer relationship management (CRM) adoption, and lessons from that experience should help when tackling the 'ifs' and 'hows' of PLM investment.
Type: Article
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| 86. |
Customer Relationship Management Strategies Part Four: Strategies and Case Study (5 Pages)
by Mike Holland and Trinh Abrell
Feb 17, 2005
Abstract : Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics will create a smooth running CRM machine in your company.
Type: Article
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| 87. |
The Best ACT! Is Still to Come (3 Pages)
by Kevin Ramesan and Katarina Novatzki
Aug 31, 2004
Abstract : After a long history as a contact management and relationship tracking tool, ACT! 2005, is expanding to offer more sales force automation features for small to midsize businesses. Now available in a workgroup version, it offers new templates, enhanced opportunity management, additional security, contact record permissions, group scheduling features, and new quote generation functionality. Technical improvements include an SQL database and a complete .NET platform positioning ACT! for total Internet accessibility. The balance of power will surely shift in the competitive landscape as ACT! 2005 covers SME CRM areas currently marked by competitors such as Goldmine and MS CRM.
Type: Article
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| 88. |
If There's One Thing CRM Tells Us: Don't Do PLM the Same Way (5 Pages)
by David Smith
Jun 21, 2004
Abstract : Product lifecycle management (PLM) doesn't work, but it should. Fundamentally, the idea that we can design better products and bring them to market more quickly by leveraging the knowledge and experience in our own value chain and our customers and suppliers, is a sound one. It's just that buying PLM doesn't always allow that leverage. Industry's general approach and attitude to PLM very much mimics the early days of the customer relationship management (CRM) adoption, and there are lessons abound from that experience that should help when tackling the 'ifs' and 'hows' of PLM investment.
Type: Article
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| 89. |
Xchange Adds To The List Of CRM Point Solutions' Casualties (2 Pages)
by P.J. Jakovljevic
Mar 17, 2003
Abstract : Xchange’s protracted troubles and its recent inglorious demise may prove the fact that the CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for out there in the long run other than to find an honorable exit strategy.
Type: Article
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| 90. |
Will Oracle’s Freebie Shot Hurt (Or Only Graze) Siebel? (3 Pages)
by P.J. Jakovljevic
Oct 6, 2000
Abstract : Oracle will not rest until it comes close (or even overtakes) Siebel in the CRM market. Its latest gimmick from its bag of tricks was the recent launch of the OracleSalesOnline.com system, which allows businesses to use Oracle's SFA software for free. However, any additional CRM components users might need will not be free…
Type: Article
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