| 41. |
'Best' of the Three CRM Solutions (3 Pages)
by Kevin Ramesan and Katarina Novatzki
Aug 5, 2004
Abstract : In 2004, Best Software acquired ACCPAC through its parent company The Sage Group plc and has now released a new version of its CRM product: SalesLogix 6.2. Their objective is clearly to gain as much market share as possible in the growing small and medium sized enterprise market (SME). Acquiring additional market share is a clear objective when competing in a target market that houses players such as Microsoft CRM, Salesforce.com and the mid-sized Siebel offering. It will be interesting to watch how Best Software will position its new 'trio' product lines ACT, ACCPAC, and SalesLogix on the battleground.
Type: Article
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| 42. |
'Best' of the Three CRM Solutions (3 Pages)
by Kevin Ramesan and Katarina Novatzki
Aug 5, 2004
Abstract : In 2004, Best Software acquired ACCPAC through its parent company The Sage Group plc and has now released a new version of its CRM product: SalesLogix 6.2. Their objective is clearly to gain as much market share as possible in the growing small and medium sized enterprise market (SME). Acquiring additional market share is a clear objective when competing in a target market that houses players such as Microsoft CRM, Salesforce.com and the mid-sized Siebel offering. It will be interesting to watch how Best Software will position its new 'trio' product lines ACT, ACCPAC, and SalesLogix on the battleground.
Type: Article
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| 43. |
CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part One: The CRM Selection Challenge (4 Pages)
by Lou Talarico & Kevin Ramesan
Apr 18, 2003
Abstract : Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding of their functional and technical requirements and second, identifying the vendors that best match their requirements. This article will focus on determining the functionality and technology required to enable business processes, and how to compare vendor offerings once those requirements have been documented.
Type: Article
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| 44. |
Xchange Adds To The List Of CRM Point Solutions' Casualties Part Two: Market Impact & User Recommendations (4 Pages)
by P.J. Jakovljevic
Mar 28, 2003
Abstract : Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history, its functionality remains critical and CRM is being absorbed into ERP solutions?
Type: Article
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| 45. |
Difficult Conversations: Discussing CRM with Your CEO Part Two: Elements of the Discussion (5 Pages)
by Glen S. Petersen
Nov 24, 2006
Abstract : A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.
Type: Article
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| 46. |
Marquee Vendors Partner for Deepening Inherent CRM and BI Links (3 Pages)
by P.J. Jakovljevic
Aug 17, 2005
Abstract : Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.
Type: Article
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| 47. |
The Importance of Server Robustness in CRM (3 Pages)
by Mukhles Zaman
Jun 15, 2004
Abstract : In today's software frenzy and with the increasing demand for applications that provide maximum return on investment, many companies have failed to focus on subjects like reliability, downtime, and scalability. Since 1991, Touchtone Corporation has devoted its efforts to developing and maintaining a client/server customer relationship management (CRM) application and has equipped more than 750 IBM AS/400 and iSeries customers with its native OS/400 CRM solution.
Type: Article
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| 48. |
The Lexicon of CRM - Part 2: From J to Q by Randy Garland
Oct 19, 2001
Abstract : C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM.
Type: Article
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| 49. |
CRM Application Users are Key to Project Success (5 Pages)
by Kevin Ramesan
Jan 25, 2003
Abstract : When implementing a CRM application, consulting firms, vendors, and end users rarely pay enough attention to the important issues of user training and change management.
Type: Article
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| 50. |
Microsoft Paints CRM Landscape On Lately A ‘Still Nature’ Business Applications Scenery (5 Pages)
by P.J. Jakovljevic
Aug 15, 2002
Abstract : While most of its applications co-opetitors have been licking their wounds and bracing for a long summer drought, fat cash cushioned Microsoft has been putting together the pieces of its CRM (and likely the overall enterprise applications) strategy mosaic
Type: Article
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