| 21. |
CRM and Technological Solutions: Be the Customer (4 Pages)
by Randy Garland
Jun 22, 2002
Abstract : In CRM, and now e-CRM, its not about the technology, but about focusing on the locus of importance around which CRM applications grew; namely, the customer. Ignore him at your peril.
Type: Article
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| 22. |
CRM and Technological Solutions: Be the Customer (4 Pages)
by Randy Garland
Aug 14, 2001
Abstract : In CRM, and now e-CRM, its not about the technology, but about focusing on the locus of importance around which CRM applications grew; namely, the customer. Ignore him at your peril.
Type: Article
|
| 23. |
CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture (8 Pages)
by Glen S. Petersen
Oct 22, 2004
Abstract : To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a culture consistent with CRM can lead to a deployment strategy that is correlated with success. An interactive version of this assessment is included with this article.
Type: Article
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| 24. |
Welcome to the CRM Mid-Market Abyss-PeopleSoft (5 Pages)
by Kevin Ramesan
Jun 26, 2003
Abstract : As the market shifts from sophisticated enterprise CRM implementations to the more competitive and overcrowded mid-market-large enterprise vendors tend to step on mid-market vendor's toes. The real concern is to determine whether the mid-market cultural and functional differences are well understood and acted upon or do the large players simply offer a smaller mockup of their existing enterprise solutions. This article, which evaluates the PeopleSoft mid-market CRM solution, is the first of a series of research articles that focus on the mid-market applications provided by large CRM vendors.
Type: Article
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| 25. |
CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction (6 Pages)
by Glen Petersen
Nov 9, 2004
Abstract : An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.
Type: Article
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| 26. |
17 Rules of the Road for Customer Relationship Management by Sage Software
Abstract : When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to understand all the benefits of an integrated CRM system before beginning your selection process. Launching a CRM implementation can affect everyone in your business. Learn about the 17 rules of the road when choosing a CRM system.
Type: White Paper
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| 27. |
CRM Analytics Brings More Profitability by Kevin Ramesan
Dec 21, 2002
Abstract : Targeting your best customers and personalizing your relationship with them, implies an in-depth understanding of their behavior.
Type: Article
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| 28. |
When You Realized the Need for a Unified View of Your Customers, that is E.piphany (3 Pages)
by L. Talarico
Aug 16, 2000
Abstract : E.piphanyﾒs E.5 product suite is scheduled for release in late August. The new suite combines analytical customer information with traditional CRM functionality to provide advances in personalization and campaign management.
Type: Article
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| 29. |
Surado! A Rising Mid-market CRM Provider (3 Pages)
by Kevin Ramesan
Oct 16, 2003
Abstract : Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc. developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, and Commence Corporation.
Type: Article
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| 30. |
The Lexicon of CRM - Part 3: From R to Z (4 Pages)
by Randy Garland
Nov 2, 2001
Abstract : CRM. C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part three of a three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon of CRM
Type: Article
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