| 31. |
Applying the Power of Social Networks to Customer Relationship Management (3 Pages)
by Wayne Thompson
Sep 19, 2007
Abstract : Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
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| 32. |
A Lexicon for Customer Relationship Management Success (6 Pages)
by Glen Petersen
Mar 8, 2006
Abstract : Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best mentality.
Type: Article
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| 33. |
They're Us, But We're Not Them! (4 Pages)
by J. Diezemann
Apr 16, 2002
Abstract : e-Commerce initiatives that are launched without a clear vision of how customers are engaged and what they experience carry significant risk of failure. Of equal importance is a clear understanding of the degree to which web-based customer interactions are integrated across the organization.
Type: Article
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| 34. |
System Software Suppliers Slip Seriously (3 Pages)
by M. Reed
Aug 8, 2000
Abstract : Shares of Computer Associates, BMC Software, Compuware Corporation, and others have suffered serious setbacks on the stock market in recent days due to shortfalls in revenue. These companies are direct competitors, and are all suffering the same fate in the stock market. Once again, the dreaded Wall Street 'whisper number' has not been made, and the stock market has reacted harshly. Sales of mainframe software have softened, causing much of the shortfall.
Type: Article
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| 35. |
ERP Vendors Moving to Aerospace and Defense Markets (3 Pages)
by P.J. Jakovljevic
Feb 21, 2000
Abstract : Market research shows that enterprise software and service markets are crossing market lines to witness strong growth in the Aerospace and Defense (A&D) industry.
Type: Article
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| 36. |
Customer Relationship Management: Evolution, Not Revolution (3 Pages)
by Jane Affleck
Sep 24, 2007
Abstract : Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM canﾗunintentionallyﾗcause a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows evolution without the upset of revolution.
Type: Article
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| 37. |
Best Software Delivers More Insights To Its Partners (As Well As To The Market) (4 Pages)
by P.J. Jakovljevic
Jul 24, 2003
Abstract : Several months after having unveiled its 'customer and/or partner for life' strategy blueprint at the end of 2002, Best Software recently organized its first annual Insights 2003 conference and briefed its partners on the actual steps of executing its strategy to prop itself up against the inevitable face-off against Microsoft Business Solutions.
Type: Article
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| 38. |
Siebel Has Done It Again – This Time with Navision (3 Pages)
by P.J. Jakovljevic
Jul 25, 2000
Abstract : Siebel Systems, the leading CRM vendor, remains the most eligible CRM bachelor. On June 21, Navision Software a/s, a Danish provider of ERP solutions for mid-sized companies, and Siebel Systems Inc. announced a worldwide agreement to deliver 'customer-focused eBusiness solutions to meet the needs of mid-sized companies'.
Type: Article
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| 39. |
The Perfect Order--Inside-Out or Outside-In? (3 Pages)
by Olin Thompson
May 9, 2005
Abstract : The Perfect Order measurement has proven to be a powerful measurement of a business. Should The Perfect Order be defined from an internal point of view or from a customer point of view . . . inside-out or outside-in?
Type: Article
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| 40. |
The Three Cs of Successful Positioning Part Four: The Customer (4 Pages)
by Lawson Abinanti
Mar 29, 2005
Abstract : What's keeping your customer up at night? Know thy customers—and their problems.
Type: Article
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