| 81. |
Customer Relationship Management Strategies Part One: Changing Your Approach (3 Pages)
by Mike Holland and Trinh Abrell
Feb 14, 2005
Abstract : Mid-sized companies have the agility of small businesses, and are resource-rich enough to handle CRM implementation. However, without comprehensive planning, attainable objectives, metrics, and check points mid-sized companies will not realize success and full potential from their CRM system.
Type: Article
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| 82. |
CRM Testing Throughout Implementation (7 Pages)
by James Lyndsay
Oct 13, 2004
Abstract : In terms of strategic partnerships, the acquirer is responsible for judging how well customer relationship management (CRM) software will function on the equipment and at the site, and with staff, customers, and third-party applications. Acceptance testing involves three basic flavors: user acceptance, operational acceptance, and contractual acceptance. While it is not the only step involved when implementing a CRM system, testing is a fundamental way of finding information and will help you judge a system’s returns and pitfalls.
Type: Article
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| 83. |
A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jul 3, 2003
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
Type: Article
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| 84. |
CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part Two: Using A Knowledge Base To Reduce The Time, Risk And Cost Of A CRM Selection (6 Pages)
by Lou Talarico & Kevin Ramesan
Apr 19, 2003
Abstract : Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. Well constructed knowledge bases that are used in a tested selection methodology reduce the RFI process from months to weeks, eliminate data quality issues and allow an apples to apples comparison of vendor offerings.
Type: Article
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| 85. |
A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 18, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
Type: Article
|
| 86. |
A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 3, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
Type: Article
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| 87. |
Vendors Begin to Round Out Their CRM Suites (3 Pages)
by P.J. Jakovljevic
Mar 17, 2000
Abstract : Front-office vendors Baan Co. and SalesLogix Inc. round out their customer-relationship management application suites adding new marketing, service, and E-commerce capabilities.
Type: Article
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| 88. |
Peregrine Swoops Down On Network Monitoring Company (3 Pages)
by D. Geller
Feb 23, 2000
Abstract : Peregrine Technologies, a company with strength in infrastructure management solutions and burgeoning E-commerce aspirations has purchased Telco Research, a specialist in voice and data network monitoring.
Type: Article
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| 89. |
SAP Finds CRM Partner for Marketing Tools (3 Pages)
by P.J. Jakovljevic
Dec 8, 1999
Abstract : On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.
Type: Article
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| 90. |
SAP Lowers Revenue Expectations (3 Pages)
by P.J. Jakovljevic
Oct 20, 1999
Abstract : Business applications vendor PeopleSoft took aim at the customer relationship management (CRM) market on October 11 as it announced plans to buy Vantive, a maker of CRM software. The stock-for-stock deal, valued at $433 million, gives PeopleSoft a comprehensive electronic-business solution designed to help companies attract, serve, retain, and analyze their customers, a PeopleSoft spokesman said.
Type: Article
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