| 71. |
Sélection d'un logiciel CRM : Mieux vaut prévenir que guérir Deuxième partie : Utilisation d'une base de connaissances pour réduire les risques, temps et coûts associés à la sélection d'un CRM (5 Pages)
by Lou Talarico et Kevin Ramesan
Apr 19, 2003
Abstract : Utiliser une base de connaissances dans le processus de sélection permet de réduire le temps, les risques et les coûts associés à toute acquisition de progiciel en général et, dans le cas qui nous intéresse, à une application de gestion de la relation avec le client (GRC, en anglais CRM pour Customer Relationship management).
Type: Article
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| 72. |
A Spoonful of SugarCRMCase Study and Review of an Open Source CRM Solution (5 Pages)
by Josh Chalifour
Nov 30, 2004
Abstract : SugarCRM is a rapidly growing open source CRM company with solutions that appeal to a community of enthusiastic users. This study, based on a client who selected the Sugar Sales Professional CRM solution, compares product functionality to the competition and highlights some of SugarCRM's open source business practices.
Type: Article
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| 73. |
Mid-Market ERP Vendors Doing CRM & SCM In A DIY Fashion Part 1: Recent Announcements (5 Pages)
by P.J. Jakovljevic
Apr 19, 2002
Abstract : While the ERP mid-market has seen more vibrant intra-market merger & acquisition activity during 2001, it appears that 2002 will, for some more tenacious Tier 2/Tier 3 vendors, be the year of delivering products under their own steam as to counteract the onslaught by Tier 1 vendors and mid-market juggernauts.
Type: Article
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| 74. |
Do You Know What are the 'Unintended Consequences' of Your CRM Project? (5 Pages)
by Jim Mercante
Mar 22, 2003
Abstract : CRM, in its most straightforward definition, mandates that a company harmonize between a product/brand view of its business and the all-important customer view. Many companies, hard as it is to believe, do not have a clear idea of who are their most profitable customers.
Type: Article
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| 75. |
Besieged By The CRM Throne Aspirants, King Siebel Delivers 'The Magic No.7' Part 2: Market Impact (7 Pages)
by P.J. Jakovljevic
Dec 28, 2001
Abstract : Will the long awaited Siebel 7 product release help the until recently undisputed CRM leader withstand the pressure from ERP giants ﾖ SAP, Oracle and PeopleSoft?
Type: Article
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| 76. |
Sélection d'un logiciel CRM : Mieux vaut prévenir que guérir. Première partie : Le défi de la sélection. (3 Pages)
by Lou Talarico et Kevin Ramesan
Apr 18, 2003
Abstract : Depuis ces deux dernières années, il semble qu'il ne s'est pas passé une semaine sans que la presse ne relate l'échec d'un projet de gestion de la relation client (GRC, en anglais CRM pour Customer Relashionship Management). Plusieurs de ces articles ne manquent pas d'associer cet échec à l'absence ou à la faiblesse des objectifs d'affaires qui sous-tendent cette initiative CRM. Il est difficile de l'admettre, mais la majorité des projets ont ainsi échoué à cause de leur mauvaise procédure de sélection.
Type: Article
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| 77. |
CRM Application Users Are Key to Project Success (3 Pages)
by Kevin Ramesan
Oct 22, 2005
Abstract : For a customer relationship management implementation to be successful, consulting firms, vendors, and users must pay attention to user training and change management.
Type: Article
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| 78. |
Project Failure—The Numbers, Why, and What It Means (3 Pages)
by Jim Brown & Olin Thompson
Jun 11, 2005
Abstract : IT projects fail regularly—considerably missing expectations, drastically overrunning budgets, significantly missing deadlines, and far too often having to be abandoned entirely. Research shows us that this is the rule, not the exception. Research also tells us why.
Type: Article
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| 79. |
Project Failure -- The Numbers, Why and What It Means (3 Pages)
by Jim Brown and Olin Thompson
Sep 20, 2004
Abstract : IT projects fail regularly--considerably missing expectations, drastically overrunning budgets, significantly missing deadlines, and far too often having to be abandoned entirely. Research shows us that this is the rule, not the exception. Research also tells us why. What is the impact of failure on enterprises, IT professionals and software and services providers? Does it have to be this way?
Type: Article
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| 80. |
CRM For Complex Manufacturers Revolves Around Configuration Software by P.J. Jakovljevic
Nov 8, 2002
Abstract : While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly a part of the much broader CRM class of products, which typically includes front-office applications for sales force automation (SFA), marketing automation, and field service/call center management.
Type: Article
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