| 91. |
The Lexicon of CRM - Part 1: From A to I (7 Pages)
by Randy Garland
Oct 12, 2001
Abstract : C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM.
Type: Article
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| 92. |
Scala and Microsoft Become (Not So) Strange CRM Bedfellows (3 Pages)
by P.J. Jakovljevic
Aug 28, 2003
Abstract : The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term, but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last? For the time being, Microsoft will likely be content to help Scala attack or keep the satellite divisions of its bigger competitors, particularly those of their common rival - SAP.
Type: Article
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| 93. |
Is J.D. Edwards's CRM 2.0 (With more than 200 Enhancements) Good News? (5 Pages)
by Kevin Ramesan
Apr 1, 2003
Abstract : When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important to mid-market companies because they have less flexibility for trial and error. J.D. Edwards's CRM implementation success through its existing customer base will testify to the reliability of its enterprise integration and what remains, is to verify the product's ability to fit verticals needs.
Type: Article
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| 94. |
'Best' of the Three CRM Solutions (3 Pages)
by Kevin Ramesan and Katarina Novatzki
Aug 5, 2004
Abstract : In 2004, Best Software acquired ACCPAC through its parent company The Sage Group plc and has now released a new version of its CRM product: SalesLogix 6.2. Their objective is clearly to gain as much market share as possible in the growing small and medium sized enterprise market (SME). Acquiring additional market share is a clear objective when competing in a target market that houses players such as Microsoft CRM, Salesforce.com and the mid-sized Siebel offering. It will be interesting to watch how Best Software will position its new 'trio' product lines ACT, ACCPAC, and SalesLogix on the battleground.
Type: Article
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| 95. |
'Best' of the Three CRM Solutions (3 Pages)
by Kevin Ramesan and Katarina Novatzki
Aug 5, 2004
Abstract : In 2004, Best Software acquired ACCPAC through its parent company The Sage Group plc and has now released a new version of its CRM product: SalesLogix 6.2. Their objective is clearly to gain as much market share as possible in the growing small and medium sized enterprise market (SME). Acquiring additional market share is a clear objective when competing in a target market that houses players such as Microsoft CRM, Salesforce.com and the mid-sized Siebel offering. It will be interesting to watch how Best Software will position its new 'trio' product lines ACT, ACCPAC, and SalesLogix on the battleground.
Type: Article
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| 96. |
CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part Two: Using A Knowledge Base To Reduce The Time, Risk And Cost Of A CRM Selection (6 Pages)
by Lou Talarico & Kevin Ramesan
Apr 19, 2003
Abstract : Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. Well constructed knowledge bases that are used in a tested selection methodology reduce the RFI process from months to weeks, eliminate data quality issues and allow an apples to apples comparison of vendor offerings.
Type: Article
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| 97. |
CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part One: The CRM Selection Challenge (4 Pages)
by Lou Talarico & Kevin Ramesan
Apr 18, 2003
Abstract : Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding of their functional and technical requirements and second, identifying the vendors that best match their requirements. This article will focus on determining the functionality and technology required to enable business processes, and how to compare vendor offerings once those requirements have been documented.
Type: Article
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| 98. |
Xchange Adds To The List Of CRM Point Solutions' Casualties Part Two: Market Impact & User Recommendations (4 Pages)
by P.J. Jakovljevic
Mar 28, 2003
Abstract : Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history, its functionality remains critical and CRM is being absorbed into ERP solutions?
Type: Article
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| 99. |
Difficult Conversations: Discussing CRM with Your CEO Part Two: Elements of the Discussion (5 Pages)
by Glen S. Petersen
Nov 24, 2006
Abstract : A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and potential impediments.
Type: Article
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| 100. |
Marquee Vendors Partner for Deepening Inherent CRM and BI Links (3 Pages)
by P.J. Jakovljevic
Aug 17, 2005
Abstract : Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.
Type: Article
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