| 31. |
Why CRM Is So Hard and What To Do About It: Data is key to making CRM work (3 Pages)
by Barry Briggs
Apr 30, 2002
Abstract : Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.
Type: Article
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| 32. |
Where is Oracle in the Product Lifecycle Management Software Market? (3 Pages)
by Michael Bittner
Feb 3, 2006
Abstract : Oracle is in the processing of developing their product lifecycle management capabilities. The question is whether they will accomplish this through the acquisition of a pure-play PLM vendor, or through internal technology development.
Type: Article
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| 33. |
Oracle Further Orchestrates Its SOA Forays Part Two: Strategy (5 Pages)
by P.J. Jakovljevic
Mar 15, 2005
Abstract : Oracle's vision of a complete collaborative e-Business solution requires a database strategy, an application server strategy, and an e-business strategy. Will users buy into this vision?
Type: Article
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| 34. |
Stalled Oracle Fumbling For A Jump-Start Kit Part 4: Challenges and User Recommendations (2 Pages)
by P.J. Jakovljevic
Apr 18, 2002
Abstract : Only time will tell whether Oracle will have used these slower economic times to get its act together and to position itself for a much-needed surge of new projects in the future. The market should regard Oracle's new mindset evolution as well as its new customer placating moves favorably, despite inevitable controversy.
Type: Article
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| 35. |
Oracle Claims The Worst Is Over And Turns To KISS For A Boost Part 2: The Implications (3 Pages)
by P.J. Jakovljevic
Jul 11, 2001
Abstract : Oracle indeed remains one of the largest and the most respected (or loved to be hated) software companies, with an unbroken profitability track and a strong balance sheet. However, it is apparent that the company is running out of steam, and to attribute it solely to the slowing economy, simply will not fly.
Type: Article
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| 36. |
Applying the Power of Social Networks to Customer Relationship Management (3 Pages)
by Wayne Thompson
Sep 19, 2007
Abstract : Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
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| 37. |
Will A Big Fish's Splash Cause Minnows' Flush Out Of The CRM Pond? (5 Pages)
by P.J. Jakovljevic
Mar 10, 2003
Abstract : While Microsoft’s zeal to deliver a market-ready CRM product may speak to the CRM market’s attractiveness, Applix’ exit may, on the other hand, indicate that the niche CRM vendors without a clear differentiating value proposition have not much to look for there in the long run.
Type: Article
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| 38. |
Oracle's Product Future: What Can the Past Tell? (5 Pages)
by Olin Thompson and P.J. Jakovljevic
May 31, 2005
Abstract : Oracle does not have a history of major acquisitions, let alone experience with the subsequent integration efforts. Run by a management team that has never maneuvered a company through a large takeover, will Oracle be capable of digesting PeopleSoft?
Type: Article
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| 39. |
The Oracle/PeopleSoft Reality Check (3 Pages)
by Olin Thompson and P.J. Jakovljevic
May 25, 2005
Abstract : While customers may be bemused if not concerned about the Oracle/PeopleSoft merger, they are from a traditionally risk-adverse market. Despite the lush deals offered by the competition, realistically, the only way Oracle will lose customers is through self-inflicted wounds.
Type: Article
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| 40. |
Oracle Further Orchestrates Its SOA Forays Part Three: Strategy Shifts (4 Pages)
by P.J. Jakovljevic
Mar 16, 2005
Abstract : Oracle has long moved in the direction of blurring the line between applications and infrastructure. It has leveraged the system of record elements in application suites by applying infrastructure technologies to correlate real-time events for improved decision-making.
Type: Article
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