| 31. |
SAP for the Chemicals Industry: Challenges and User Recommendations (4 Pages)
by Olin Thompson and PJ Jakovljevic
Jun 1, 2006
Abstract : Using the SAP ERP Chemicals Packaged Solution may represent a significant advantage—but only if SAP is the right enterprise resource planning system for the prospective user company, and if the prepackaged business processes are a suitable fit.
Type: Article
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| 32. |
CRM ROI: Creating a Business Case (5 Pages)
by Tom Pisello
Jul 23, 2004
Abstract : Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation.
Type: Article
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| 33. |
Has SAP Found Magic Formula (One) To Learn The Ropes Of Marketing? (3 Pages)
by P.J. Jakovljevic
Oct 23, 2000
Abstract : SAP is responding to the changing Internet marketplace in a multiplicity of ways. First, by restructuring to develop flexibility; then, by forming key partnerships and alliances to put content behind its extensive advertising campaign for mySAP.com, which started in full force on September 22. Will racing’s Formula One help SAP overtake Oracle’s high-flying marketing machine?
Type: Article
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| 34. |
Why CRM Is So Hard and What To Do About It: Data is key to making CRM work (3 Pages)
by Barry Briggs
Dec 25, 2002
Abstract : Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.
Type: Article
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| 35. |
Why CRM Is So Hard and What To Do About It: Data is key to making CRM work (3 Pages)
by Barry Briggs
Apr 30, 2002
Abstract : Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.
Type: Article
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| 36. |
SAP Remains One Of The Market’s Beacons Of Hope (4 Pages)
by P.J. Jakovljevic
May 17, 2001
Abstract : On April 19, SAP announced upbeat results for Q1 2001, contradicting thereby the current market malaise. However, flat currency adjusted license revenue in the US and expected cascading economic slowdown from the US to other markets, may feel like a cutthroat competition, a loss of market share and the fact that not all troubles have been overcome.
Type: Article
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| 37. |
SAP Remains Vital Amid Ailing Market And Internal Adjustments Part 1: Recent Announcements (4 Pages)
by P.J. Jakovljevic
Feb 25, 2002
Abstract : Recently, SAP announced solid results for Q4 2001, in contrast to the current soft market. Although not all troubles seem to have been left behind, as can be seen from reduced license revenue, and while some may question SAP's justification of merging its two subsidiaries, a positive sign is that SAP has meanwhile become much more nimble to spar with any disturbance factors.
Type: Article
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| 38. |
Prepackaged SAP Best Practices—Are They for You? (3 Pages)
by Olin Thompson
Nov 17, 2005
Abstract : SAP Best Practices are a series of fixed-scope, pre-defined packages of software and services solutions designed to address the demands of midsize enterprises in multiple industries. Are they right for you?
Type: Article
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| 39. |
Applying the Power of Social Networks to Customer Relationship Management (3 Pages)
by Wayne Thompson
Sep 19, 2007
Abstract : Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
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| 40. |
Will A Big Fish's Splash Cause Minnows' Flush Out Of The CRM Pond? (5 Pages)
by P.J. Jakovljevic
Mar 10, 2003
Abstract : While Microsoft’s zeal to deliver a market-ready CRM product may speak to the CRM market’s attractiveness, Applix’ exit may, on the other hand, indicate that the niche CRM vendors without a clear differentiating value proposition have not much to look for there in the long run.
Type: Article
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