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Sales Strategy

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1. Business Strategy, Business Processes, and Business Systems (3 Pages)
by Olin Thompson
Jul 31, 2004
Abstract : Business strategy, a road map telling us how the business plans to be successful, does not guarantee success. Strategy execution requires business processes that do what the strategy calls for--and do it well. In today's automated world, these business processes rely on business systems. Therefore, a direct link exists between the success of business strategy and business systems. Poor systems are a frequent reason for the failure of a business strategy.

Type: Article

2. Business Strategy, Business Processes, and Business Systems (3 Pages)
by Olin Thompson
Dec 10, 2003
Abstract : Business strategy, a road map telling us how the business plans to be successful, does not guarantee success. Strategy execution requires business processes that do what the strategy calls for-and do it well. In today's automated world, these business processes rely on business systems. Therefore, a direct link exists between the success of business strategy and business systems. Poor systems are a frequent reason for the failure of a business strategy.

Type: Article

3. Instead of Discounting, Back Some Value Out of Your Proposal (4 Pages)
by Dave Stein
Jun 14, 2004
Abstract : Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy. Employing a go-to-market strategy of being the lowest cost provider is one thing, but dramatic, tactical discounting on every deal will erode your company's margins and leave you digging a deeper and deeper hole in which your company will ultimately bury itself.

Type: Article

4. SSA Global--The Right Product Strategy (4 Pages)
by Olin Thompson
Nov 5, 2004
Abstract : SSA Global's Client Forum has reinforced our impression that the vendor's product strategy is an effective strategy that addresses the realities of today's market. However, the execution is not without challenges. Although we found confusion on the part of a few, customers appeared supportive of the SSA strategy.

Type: Article

5. PeopleSoft Strategy a Good Deal for JD Edwards Customers (3 Pages)
by Ann Grackin
Sep 17, 2003
Abstract : Putting PeopleSoft's strategy to work for the JD Edwards community. What can the JD Edwards install-base expect from the PeopleSoft merger?

Type: Article

6. A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jul 3, 2003
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.

Type: Article

7. A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 18, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.

Type: Article

8. A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 3, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.

Type: Article

9. Will Recent Acquisition Catalyze Catalyst’s Strategy? Part One: Event Summary (3 Pages)
by P.J. Jakovljevic
Oct 25, 2004
Abstract : For years, Catalyst International was a leading public WMS/SCE vendor before missteps by its previous management team caused serious problems in strategy and execution. Over the past few years Catalyst's turnaround strategy has returned it to growth and profitability. As a result, it has recently been acquired by ComVest, a wealthy, private investment firm. This development may indicate private equity investors' renewed interest in this market and might validate the company's turnaround strategy that began in late 2001. Still, the question remains whether the anticipated infusion of capital from ComVest will enable Catalyst to become a consolidator and rejoin its mightier direct competitors in the industry's upper echelon.

Type: Article

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