| 1. |
Product Lifecycle Management: Expediting Product Innovation (3 Pages)
by R. Nagarajan
Oct 20, 2006
Abstract : The highly competitive product manufacturing market makes true product lifecycle management (PLM) inevitable. PLM helps companies map product requirements to features, obtain control over product data, preserve product knowledge assets, and enter into the new paradigm of modular product development.
Type: Article
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| 2. |
Global Product Development Seen as a Boon for Product Lifecycle Management Vendors (3 Pages)
by Michael Bittner
Dec 12, 2005
Abstract : An enterprise that wants to shift to a global product development strategy must invest in modern product lifecycle management (PLM) technology. Therefore, the PLM software market could be on the edge of a significant growth cycle.
Type: Article
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| 3. |
$40 Billion Is Being Wasted by Companies without Product Information Management Strategies—How Is Yours Coming Along? (3 Pages)
by Bob Gallagher
May 23, 2005
Abstract : Information errors are costing retailers and manufacturers a lot of money. Studies show that billions of dollars are wasted because of invoice errors caused by bad data. Most agree that eliminating product information errors will save money, but many of those same believers are not rushing to solve the problem. Why?
Type: Article
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| 4. |
A Positioning Process Helps Product Marketing Managers Do More (3 Pages)
by Lawson Abinanti
Feb 12, 2007
Abstract : Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.
Type: Article
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| 5. |
The Ghost in the Machine: Where Has Process Automation Left the Consumer? (3 Pages)
by David Clark
Jun 9, 2006
Abstract : Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of automation on the consumer, that most unpredictable of systems?
Type: Article
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| 6. |
Sales Force Automation, Customer Relationship Management, and Sales Training: A Fusion of Methodology and Technology (3 Pages)
by Dave Stein and Al Case
May 23, 2006
Abstract : Many organizations find it challenging to adopt sales force automation and customer relationship management solutions. Formal sales training and the related reinforcement tools can make the difference. We examine the key challenges and propose some solutions.
Type: Article
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| 7. |
Evoke Software Releases Axio Data Integration Product (3 Pages)
by M. Reed
Jun 27, 2000
Abstract : Evoke Software Corporation has announced the release of Axio™, an e-business integration product designed to web-enable multiple different data sources into a unified view of a business. The product has a very intriguing method of metadata scanning, and should have significant market impact.
Type: Article
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| 8. |
The Role of PIM and PLM in the Product Information Supply Chain: Where is Your Link? (3 Pages)
by Jim Brown and Bob Gallagher
Mar 28, 2005
Abstract : Diverse groups have been discussing PIM from the perspective of data synchronization and syndication, product lifecycle management (PLM), and enterprise publishing. Each of these product categories includes the management of product information, but each uses product information for a different operational role.
Type: Article
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| 9. |
The Role of PIM and PLM in the Product Information Supply Chain: Where is Your Link? (3 Pages)
by Jim Brown and Bob Gallagher
Nov 1, 2004
Abstract : Diverse groups have been discussing PIM from the perspective of data synchronization and syndication, product lifecycle management (PLM), and enterprise publishing. Each of these product categories includes the management of product information, but each uses product information for a different operational role.
Type: Article
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