| 1. |
Sales Force Automation, Customer Relationship Management, and Sales Training: A Fusion of Methodology and Technology (3 Pages)
by Dave Stein and Al Case
May 23, 2006
Abstract : Many organizations find it challenging to adopt sales force automation and customer relationship management solutions. Formal sales training and the related reinforcement tools can make the difference. We examine the key challenges and propose some solutions.
Type: Article
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| 2. |
CRM For Complex Manufacturers Revolves Around Configuration Software by P.J. Jakovljevic
Nov 8, 2002
Abstract : While pundits have been debating whether the configuration software deserves to be a CRM module on its own, it is certainly a part of the much broader CRM class of products, which typically includes front-office applications for sales force automation (SFA), marketing automation, and field service/call center management.
Type: Article
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| 3. |
The Ghost in the Machine: Where Has Process Automation Left the Consumer? (3 Pages)
by David Clark
Jun 9, 2006
Abstract : Business process automation is all very well and good. After all, nothing succeeds like success, especially automated success. But what is the effect of automation on the consumer, that most unpredictable of systems?
Type: Article
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| 4. |
Marketing Automation: Coming of Age Slowly (5 Pages)
by P.J. Jakovljevic
Jun 20, 2003
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Type: Article
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| 5. |
Marketing Automation: Coming of Age Slowly (6 Pages)
by P.J. Jakovljevic
May 15, 2004
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Type: Article
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| 6. |
Should Uniqueness Vouch For Marketing Automation Niche Players? (7 Pages)
by P.J. Jakovljevic
Jun 28, 2003
Abstract : Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.
Type: Article
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| 7. |
Sales Force Performance (4 Pages)
by Glen Petersen
Mar 22, 2006
Abstract : Understanding market drivers is key to managing customer behavior. To do this, organizations must state and qualify their assumptions about the real drivers of sales performance. An improvement strategy can then be created, and with integrated budgets, success metrics, etc.
Type: Article
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| 8. |
Will Oracle’s Freebie Shot Hurt (Or Only Graze) Siebel? (3 Pages)
by P.J. Jakovljevic
Oct 6, 2000
Abstract : Oracle will not rest until it comes close (or even overtakes) Siebel in the CRM market. Its latest gimmick from its bag of tricks was the recent launch of the OracleSalesOnline.com system, which allows businesses to use Oracle's SFA software for free. However, any additional CRM components users might need will not be free…
Type: Article
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| 9. |
Application Life-Cycle Management for ERP: Overcoming the Barriers to Automation by Newmerix
Abstract : Packaged enterprise resource planning (ERP) systems can be expensive and resource-intensive to implement, but they are critical to business. Disruptions due to application failures, performance problems, or unavailability come at a high price. ERP systems are highly change-oriented and must adapt; as a result, ERP teams are struggling to keep up. This white paper focuses on the issues surrounding the automation of the application life cycle for ERP systems. IDC conducted in-depth interviews with fifteen large PeopleSoft customers to better understand their challenges and needs.
Type: White Paper
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