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CRM Evaluation Center
Nov 23, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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SOA and Customer Data Integration by Infogain
Abstract : Many enterprises are increasingly adopting "customer-driven" approach to derive maximum customer value. Integrated customer information in all departments, branches and channels across different geographies represents an enterprise’s ability of unified customer vision. Maintaining complete and accurate information throughout all divisions, at any time, is however, challenging. This white paper details how a service oriented architecture can enable effective customer data integration to overcome the customer-related challenges.
Type: White Paper
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Customer Data Integration: A Primer (4 Pages)
by Lyndsay Wise
Aug 22, 2006
Abstract : Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.
Type: Article
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Experiencing the Customer Experience: Listening to, Learning from, and Acting on the Voice of the Customer (4 Pages)
by Bruce Culbert
Feb 28, 2007
Abstract : To ensure a positive customer experience, companies must first learn what their customer values, and then determine how they are measuring up to those values. Obtaining and taking action on customer feedback is what customer experience management is all about.
Type: Article
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Web Self-Service by Surado Solutions
Abstract : This white paper introduces customer self-service and how using Surado Web Self-Service can increase customer satisfaction, reduce costs, and increase return on investments (ROI). The key is to understand your customer, your products and services, and the tools available to deliver service to maximize customer satisfaction and reduce customer service costs. This paper will discuss the various self-service options available, how to utilize best practices, delivery technology and how customer self-service is tied to the "big picture" of customer relationship management (CRM).
Type: White Paper
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2006 PMI Research Conference Aims to Link Project Management Discipline with the Business Community (3 Pages)
by Neil Stolovitsky
Sep 1, 2006
Abstract : The 2006 PMI Research Conference was an excellent venue for gauging the direction in which project management research is heading. The presentations of the areas of portfolio management and program management confirm the rising demand for project portfolio management solutions.
Type: Article
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Flexible Customer Data Integration Solution Adapts to Your Business Needs (3 Pages)
by Lyndsay Wise
Mar 23, 2007
Abstract : Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer-related data. The type of CDI hub implemented depends on the CDI environment's maturity, requirements, and alignment with an organization's internal processes.
Type: Article
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| 8. |
Is Your Store Customer-centric? (3 Pages)
by James E. Dion
Jun 23, 2006
Abstract : Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference between simply serving a customer and centering on a customer's specific needs and satisfaction.
Type: Article
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The Bottom Line on Bad Customer Data by Baseline Consulting
Abstract : You can blame your sales people all you want, but if the lead data is bad, they’re not going to bring in business. You can blame your product managers for ineffective promotions, but if the target lists are redundant, the pitches fall on deaf ears. You can blame your customer service representatives for low satisfaction scores, but if customer data is missing, then no wonder the complaint resolution pipeline is backed up. Think it’s your customer resource management (CRM) system? Think again. It’s bad data, and it’s costing you millions. Request your copy of The Bottom Line on Bad Customer Data that delivers detailed advice from Jill Dyche, partner and co-founder of Baseline Consulting, about what you can do to address the impact of bad data on your company. The report gives you insight into how bad data is impacting your company and what you can do about it. How to identify where the bad data is and quantify its impact, and different approaches to determine the sources and causes of bad data are all offered in this paper.
Type: White Paper
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| 10. |
What Drives Profitability (3 Pages)
by Glen Petersen
Mar 21, 2006
Abstract : Growing customer sophistication and lifetime value means managing customer behavior is key to long-term profitability. Customer profitability and customer behavior metrics enable an organization to create alignment within the go to market process, while other metrics aid in decision-making.
Type: Article
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