| 1. |
Inprise/Borland Challenges Other Vendors to Open-Source Their Database Code (3 Pages)
by M. Reed
Jan 17, 2000
Abstract : In a move which will challenge other database vendors to open-source their SQL databases, Inprise/Borland Corporation has announced it is releasing the source code for its InterBase 6 cross-platform SQL database. It will provide the database on multiple platforms, including Linux, Windows NT, and Sun Solaris, make the database available at no charge, and spin the InterBase division off into a separate company.
Type: Article
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| 2. |
More Vendors Bail on Oracle in Favor of IBM (3 Pages)
by M. Reed
Aug 7, 2000
Abstract : Oracleﾒs focus on software application markets is impacting its Database business. Recently SAP AG and Siebel Systems, i2 Technologies, Inc., and PeopleSoft have also chosen IBMﾒs DB2 Universal Database as their preferred database for developing current and future applications, and as their preferred backend database for customer deployment. In addition, IFS AB, one of the top 10 ERP vendors, which was previously Oracle-centric, has announced an agreement with IBM to add DB2 support.
Type: Article
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| 3. |
Marketing Automation: Coming of Age Slowly (5 Pages)
by P.J. Jakovljevic
Jun 20, 2003
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Type: Article
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| 4. |
A Positioning Process Helps Product Marketing Managers Do More (3 Pages)
by Lawson Abinanti
Feb 12, 2007
Abstract : Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.
Type: Article
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| 5. |
Vertical Marketing--What Is A Vertical? (4 Pages)
by Olin Thompson
Dec 9, 2004
Abstract : What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
Type: Article
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| 6. |
Marketing Automation: Coming of Age Slowly (6 Pages)
by P.J. Jakovljevic
May 15, 2004
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Type: Article
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| 7. |
ERP Vendor Lawson Software Extends to IBM's DB2 Universal Database (3 Pages)
by M. Reed
Jan 10, 2000
Abstract : Lawson Software, a major privately held provider of enterprise resource planning software, today announced the delivery of its enterprise software applications for IBM's DB2 Universal Database. This availability extends Lawson's support of the IBM DB2 Universal Database to encompass IBM Netfinity, RS/6000 and S/390 servers. Support for IBM DB2 on Hewlett Packard and Sun Microsystems server platforms is scheduled for May 2000.
Type: Article
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| 8. |
IBM Announces the Release of DB2 Universal Database Version 7 (3 Pages)
by M. Reed
May 8, 2000
Abstract : IBM (NYSE: IBM) has announced the release of DB2 Universal Database Version 7, with a new pricing structure for application service providers (ASPs), support for customer relationship management (CRM), and an incubator program for e-business applications to help emerging companies get up and running on the Web.
Type: Article
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| 9. |
The 'S' in SAP Doesn't Stand for Security (that goes for PeopleSoft too) (3 Pages)
by M. Reed
Dec 8, 1999
Abstract : During the course of product evaluations for a customer, the Technology Evaluation Center has uncovered a potential security hole in SAP R/3's three-tier architecture. SAP has revealed that they expect the database or third party products to handle security between the application server and the database server. If the client does not take these extra measures, the master password for the SAP database instance travels over the network in the clear, and can be captured. PeopleSoft has the same issue.
Type: Article
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