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CRM Evaluation Center
Nov 23, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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| 2. |
How Many Napkins Have to Die Needlessly? A Case for Business Architecture (5 Pages)
by J. Dowling
Apr 5, 2000
Abstract : Architecture is a description of how things go together. Once we know what our Business Architecture is, we can design an Information Technology Architecture to compliment it. Without a clearly stated architecture, there is a good chance that things will be put together wrong.
Type: Article
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CRM: The Truth, The Whole Truth And Nothing But The Truth(For A Change) (7 Pages)
by Dick Lee/Caribou Lake
Feb 15, 2003
Abstract : Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative to being forewarned may be leaping into enterprise-wide, mega-bucks, change management-laden CRM implementations—and testing the depth of the water with both feet. For the first time, there are statistically-based, substantive answers to many questions about CRM.
Type: Article
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Architecture-Centered Information Systems In The Manufacturing Domain - Part I - Introduction to Software Architecture (15 Pages)
by Glen B. Alleman
Sep 4, 2002
Abstract : Architecture bridges the semantic gap between the requirements and software. Application software systems must be architected in order to deal with the current and future needs of the business organization. Managing software projects using architecture-centered methodologies must be an intentional step in the process of deploying information systems ― not an accidental by-product of the software acquisition and integration process.
Type: Article
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| 5. |
Architecture-Centered Information Systems In The Manufacturing Domain - Part II - The Architecture Process (7 Pages)
by Glen B. Alleman
Sep 6, 2002
Abstract : Architecture bridges the semantic gap between the requirements and software. Application software systems must be architected in order to deal with the current and future needs of the business organization. Managing software projects using architecture-centered methodologies must be an intentional step in the process of deploying information systems ― not an accidental by-product of the software acquisition and integration process.
Type: Article
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| 6. |
Comparing On Demand Customer Relationship Management Service Alternatives (5 Pages)
by Jim Berkowitz
Dec 5, 2005
Abstract : Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality; vertical, industry-specific features; and accounting-related features. When evaluating and selecting a CRM solution, enterprises must be aware of the potential issues associated with functions and features that are not part of core CRM functionality.
Type: Article
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| 7. |
CRM ROI: Creating a Business Case (5 Pages)
by Tom Pisello
Jul 23, 2004
Abstract : Companies need to implement serious yardstick work when seeking to evaluate CRM-software investments. This involves creating a cost-benefit analysis, determining the tangible and intangible benefits, and the risks involved with CRM implementation.
Type: Article
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| 8. |
Why CRM Is So Hard and What To Do About It: Data is key to making CRM work (3 Pages)
by Barry Briggs
Dec 25, 2002
Abstract : Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.
Type: Article
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| 9. |
Why CRM Is So Hard and What To Do About It: Data is key to making CRM work (3 Pages)
by Barry Briggs
Apr 30, 2002
Abstract : Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.
Type: Article
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| 10. |
Applying the Power of Social Networks to Customer Relationship Management (3 Pages)
by Wayne Thompson
Sep 19, 2007
Abstract : Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
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