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ERP Evaluation Center
Nov 23, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted ERP knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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Marketing Automation: Coming of Age Slowly (5 Pages)
by P.J. Jakovljevic
Jun 20, 2003
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Type: Article
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Marketing Automation: Coming of Age Slowly (6 Pages)
by P.J. Jakovljevic
May 15, 2004
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Type: Article
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A Positioning Process Helps Product Marketing Managers Do More (3 Pages)
by Lawson Abinanti
Feb 12, 2007
Abstract : Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of cloning their product marketing managers. Rationale documents and message strategies become vehicles that transfer product knowledge to marketing and sales.
Type: Article
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Vertical Marketing--What Is A Vertical? (4 Pages)
by Olin Thompson
Dec 9, 2004
Abstract : What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.
Type: Article
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Justification of ERP Investments Part Three: Costs of Implementing an ERP System (3 Pages)
by Dr. Scott Hamilton
Feb 12, 2004
Abstract : Enterprise resource planning (ERP) implementation costs can be divided into one-time costs and ongoing annual costs. Both types of costs can be segmented into hardware, software, external assistance, and internal personnel. Reprinted from Maximizing Your ERP System by Dr. Scott Hamilton.
Type: Article
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Justification of ERP Investments Part Four: Replacing or Re-implementing an ERP System (3 Pages)
by Dr. Scott Hamilton
Feb 13, 2004
Abstract : An investment analysis focusing on enterprise resource planning (ERP) benefits frequently applies to those firms initially justifying an ERP implementation. It can also be used to justify a 're-implementation' when the initial efforts have failed to produce desired results. Reprinted from Maximizing Your ERP System by Dr. Scott Hamilton.
Type: Article
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Can the Market Sustain a Stand-Alone EMM? (3 Pages)
by Kevin Ramesan
May 6, 2004
Abstract : The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.
Type: Article
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Justification of ERP Investments Part Two: The Intangible Effects of ERP (6 Pages)
by Dr. Scott Hamilton
Feb 11, 2004
Abstract : The intangible or non-financial benefits of an integrated enterprise resource planning (ERP) system can be viewed from several perspectives. For illustrative purposes, the discussion will focus on the benefits for accounting, product and process design, production, sales, and management information system MIS functions. From the overall company standpoint, ERP provides a framework for working effectively together and providing a consistent plan for action. Reprinted from Maximizing Your ERP System by Dr. Scott Hamilton.
Type: Article
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The ERP Market 2001 And Beyond – Part 4: Market Predictions by P.J. Jakovljevic
Oct 11, 2001
Abstract : ERP will be redefined as a platform for enabling e-business globally. Originally focused on automating internal processes of an enterprise, ERP systems will include customer and supplier-centric processes as well. The conclusive evidence of this redefinition is the move of all major ERP players into CRM and SCM applications.
Type: Article
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