| 1. |
Lipstream Speaks to Kana (3 Pages)
by L. Talarico
Sep 6, 2000
Abstract : Lipstream, the company that provides voice enabled chat to Excite, also supplies Voice over IP software to eCRM vendors. Kana is the most recently announced CRM customer. Kana has voice enabled their RealTime offering to provide ecommerce sites a way to talk to their customers.
Type: Article
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| 2. |
Surado! A Rising Mid-market CRM Provider (3 Pages)
by Kevin Ramesan
Oct 16, 2003
Abstract : Our quest for quality and well-priced mid-market CRM software solutions, takes us this week to review Surado Solutions Inc. developers of Surado CRM Solutions. Surado positions itself high in many functional areas, against many mid-market software vendors such as SalesLogix, Epicor, Microsoft CRM, Kana, and Commence Corporation.
Type: Article
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| 3. |
The Mid-Market Is Consolidating, Lo And Behold (3 Pages)
by P.J. Jakovljevic
May 11, 2001
Abstract : While the higher end of the business applications market has experienced only limited merger & acquisition activity during 2000 (mainly seen in ERP losers been devoured by ERP outsiders), the mid-market has seen more vibrant intra-market activity, which particularly accelerated during the first few months of 2001. The serial is to be continuedﾅ
Type: Article
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| 4. |
Onyx Software: CRM Vendor Battling For Viability (7 Pages)
by L. Talarico
Dec 4, 2000
Abstract : Onyx Software is one of the few direct competitors of Siebel Systems with a solid chance at long-term success in the CRM market. A strong customer focus and a commitment to a 100% web-based architecture are just two of its critical success factors. Find out how Onyx is staking its claim.
Type: Article
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| 5. |
eLoyalty Enhances Its Field Service And Logistics Services (3 Pages)
by L. Talarico
Nov 21, 2000
Abstract : eLoyalty, a CRM strategy and implementation consultancy, recently partnered with ServicePower to enhance its Field Service and Logistics practice. ServicePower is a small vendor that develops dispatch optimization software. eLoyalty will use ServicePowerﾒs software to incorporate dispatch optimization and other aspects of Field Force Automation into their CRM services.
Type: Article
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| 6. |
Onyx Thinks ASP Opportunities Are A Gem (3 Pages)
by L. Talarico
Oct 18, 2000
Abstract : Onyx Software is a CRM vendor that competes in the mid-market. Onyx considers implementation risk, implementation time, and distribution strategy to be significant competitive variables. The result is a clearly defined ASP strategy that emphasizes forging quality relationships with a few ASPs.
Type: Article
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| 7. |
Marketing Automation: Coming of Age Slowly (5 Pages)
by P.J. Jakovljevic
Jun 20, 2003
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Type: Article
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| 8. |
Marquee Vendors Partner for Deepening Inherent CRM and BI Links (3 Pages)
by P.J. Jakovljevic
Aug 17, 2005
Abstract : Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and illustrate the value of MA.
Type: Article
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| 9. |
Marketing Automation: Coming of Age Slowly (6 Pages)
by P.J. Jakovljevic
May 15, 2004
Abstract : Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.
Type: Article
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