| 1. |
The Rise or Fall of Internet Advertising (2 Pages)
by D. Geller
Oct 29, 1999
Abstract : Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure
Type: Article
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| 2. |
Engage AudienceNet Brings Users the Ads They Want To See (7 Pages)
by D. Geller
Dec 1, 1999
Abstract : Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.
Type: Article
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| 3. |
Advertising Revenues Grow and Grow but Slower and Slower (4 Pages)
by D. Geller
Oct 6, 1999
Abstract : Internet advertising revenues grew again in the first quarter of 1999, to $693 million.
Type: Article
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| 4. |
'Ads are us', boasts CMGI (5 Pages)
by D. Geller
Oct 1, 1999
Abstract : In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
Type: Article
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| 5. |
Adsmart Blazes Vertical B2B Trail (3 Pages)
by D. Geller
Jan 12, 2000
Abstract : Online advertising network Adsmart will be developing ad networks based on vertical business-to-business markets. This may reduce some of the variability of reliance on consumer sites, but is a quite different business from the one they are used to.
Type: Article
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| 6. |
DoubleClick Takes Bath, Throws in Towel (3 Pages)
by D. Geller
Mar 20, 2000
Abstract : After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing behavior to personally identifiable information.
Type: Article
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| 7. |
Traffic Audits Make Strange Bedfellows: Part I - The Why’s and What’s of Auditing (3 Pages)
by D. Geller
Sep 13, 2000
Abstract : Have you heard the one where the Director of Product Marketing, the CIO and the auditor are found together in a small conference room? Couldn’t happen, you say? Au contraire! With traffic being the lifeblood of an e-commerce site the Marketing crew knows that the traffic numbers are going to be audited. And they look to the CIO to make sure that the numbers pass muster. If there’s a problem with the numbers, the CIO may be blamed.
Type: Article
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| 8. |
How to Serve an Ad (4 Pages)
by D. Geller
Oct 1, 1999
Abstract : Presents an overview of the basic technology used in all ad-serving solutions.
Type: Article
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| 9. |
Can High Flying NetGravity Maintain Its Position? (9 Pages)
by D. Geller
Oct 1, 1999
Abstract : NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.
Type: Article
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