| 1. |
How to Serve an Ad (4 Pages)
by D. Geller
Oct 1, 1999
Abstract : Presents an overview of the basic technology used in all ad-serving solutions.
Type: Article
|
| 2. |
Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch (5 Pages)
by R. Krause
Aug 16, 2000
Abstract : When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology expertise doesn't buy much for pure plays if they don't understand their clients. And the world is changing ﾖback.
Type: Article
|
| 3. |
Back to the Future: Olde JWT Comes Back and Agency.com Feels the Pinch (5 Pages)
by R. Krause
Aug 16, 2000
Abstract : When Lipton Brisk hired web expert Agency.com over JWT it got them more than it bargained for: an agency full of ideas that clashed with their image. JWT's persistence at getting its account back is an example that new and exciting and technology expertise doesn't buy much for pure plays if they don't understand their clients. And the world is changing ﾖback.
Type: Article
|
| 4. |
'Ads are us', boasts CMGI (5 Pages)
by D. Geller
Oct 1, 1999
Abstract : In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
Type: Article
|
| 5. |
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty (3 Pages)
by D. Geller
Mar 1, 2000
Abstract : Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.
Type: Article
|
| 6. |
Can High Flying NetGravity Maintain Its Position? (9 Pages)
by D. Geller
Oct 1, 1999
Abstract : NetGravity's ad serving software remains a leader, and its merger with DoubleClick should have the company celebrating, but CMGI is massing troops on the border, and NetGravity needs to gird for war.
Type: Article
|
| 7. |
Engage Helps Advertisers Fish for Best Prospects (3 Pages)
by D. Geller
Oct 11, 1999
Abstract : Engage announces a new service that lets advertisers target individual users.
Type: Article
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| 8. |
Advertising Makes It Up In Volume (3 Pages)
by D. Geller
Feb 18, 2000
Abstract : A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.
Type: Article
|
| 9. |
Novell Uses XML, LDAP, NDS to Manage AD, IOS, etc. (3 Pages)
by C. McNulty
Apr 14, 2000
Abstract : Novellﾒs new DirXML directory will use XML and LDAP to seamlessly manage legacy directories from an NDS platform. Get ready for the Acronym Wars.
Type: Article
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