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1. A Definition of Data Warehousing (6 Pages)
by M. Reed
Aug 18, 2002
Abstract : There is a great deal of confusion over the meaning of data warehousing. Simply defined, a data warehouse is a place for data, whereas data warehousing describes the process of defining, populating, and using a data warehouse. Creating, populating, and querying a data warehouse typically carries an extremely high price tag, but the return on investment can be substantial. Over 95% of the Fortune 1000 have a data warehouse initiative underway in some form.

Type: Article

2. A Definition of Data Warehousing (6 Pages)
by M. Reed
Aug 24, 2000
Abstract : There is a great deal of confusion over the meaning of data warehousing. Simply defined, a data warehouse is a place for data, whereas data warehousing describes the process of defining, populating, and using a data warehouse. Creating, populating, and querying a data warehouse typically carries an extremely high price tag, but the return on investment can be substantial. Over 95% of the Fortune 1000 have a data warehouse initiative underway in some form.

Type: Article

3. Comparing Business Intelligence and Data Integration Best-of-breed Vendors' Extract Transform and Load Solutions (4 Pages)
by Lyndsay Wise
Mar 7, 2006
Abstract : There are two types of extract transform and load (ETL) vendors. Business intelligence (BI) vendors integrate ETL functionality into their overall BI framework, while best-of-breed data integration vendors, who provide enhanced ETL functionality, have an increased focus on data cleansing and integrity.

Type: Article

4. Data Quality: Cost or Profit? (4 Pages)
by Kevin Ramesan
Mar 8, 2004
Abstract : Data quality has direct consequences on a company's bottom-line and its customer relationship management (CRM) strategy. Looking beyond general approaches and company policies that set expectations and establish data management procedures, we will explore applications and tools that help reduce the negative impact of poor data quality. Some CRM application providers like Interface Software have definitely taken data quality seriously and are contributing to solving some data quality issues.

Type: Article

5. Evoke Software Releases Axio Data Integration Product (3 Pages)
by M. Reed
Jun 27, 2000
Abstract : Evoke Software Corporation has announced the release of Axio™, an e-business integration product designed to web-enable multiple different data sources into a unified view of a business. The product has a very intriguing method of metadata scanning, and should have significant market impact.

Type: Article

6. Microsoft says OLE for Data Mining: Is it Bull? (3 Pages)
by M. Reed
Mar 28, 2000
Abstract : Microsoft released a new version of OLE DB (Object Linking and Embedding Database, based on Microsoftメs Component Object Model or COM) which supports a proprietary data mining specification. It is purported to extend the Structured Query Language (SQL) to allow easier and faster incorporation of data mining queries into existing data warehouse solutions.

Type: Article

7. Customer Data Integration: A Primer (4 Pages)
by Lyndsay Wise
Aug 22, 2006
Abstract : Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.

Type: Article

8. More Data is Going to the Cleaners (3 Pages)
by M. Reed
Dec 1, 1999
Abstract : WESTBORO, Mass., November 29, 1999 - Ardent Software, Inc. (Nasdaq: ARDT) today announced a strategic partnership with Firstlogic, Inc., the developer of i.d.Centric data quality software that helps companies cleanse and consolidate data in database marketing, data warehousing, and e-business applications. Under the partnership agreement Firstlogic will develop and support a link between its customer data quality tools and Ardent's DataStage Suite.

Type: Article

9. The Bottom Line on Bad Customer Data by Baseline Consulting

Abstract : You can blame your sales people all you want, but if the lead data is bad, they’re not going to bring in business. You can blame your product managers for ineffective promotions, but if the target lists are redundant, the pitches fall on deaf ears. You can blame your customer service representatives for low satisfaction scores, but if customer data is missing, then no wonder the complaint resolution pipeline is backed up. Think it’s your customer resource management (CRM) system? Think again. It’s bad data, and it’s costing you millions. Request your copy of The Bottom Line on Bad Customer Data that delivers detailed advice from Jill Dyche, partner and co-founder of Baseline Consulting, about what you can do to address the impact of bad data on your company. The report gives you insight into how bad data is impacting your company and what you can do about it. How to identify where the bad data is and quantify its impact, and different approaches to determine the sources and causes of bad data are all offered in this paper.

Type: White Paper

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