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CRM Evaluation Center
Nov 21, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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17 Rules of the Road for Customer Relationship Management by Sage Software
Abstract : When it comes to choosing the right customer relationship management (CRM) system for your business, it's important to understand all the benefits of an integrated CRM system before beginning your selection process. Launching a CRM implementation can affect everyone in your business. Learn about the 17 rules of the road when choosing a CRM system.
Type: White Paper
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A Customer Relationship Management Solution Aims To Cover all the Bases (6 Pages)
by Osman Baig and Shahid Hannan
Aug 17, 2006
Abstract : Surado Solutions aims to provide a complete customer relationship management suite. We'll analyze Surado CRM 5.0 from the perspectives of core functionality, its distinguishing factors, and the challenges users may face when considering the Surado solution.
Type: Article
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Applying the Power of Social Networks to Customer Relationship Management (3 Pages)
by Wayne Thompson
Sep 19, 2007
Abstract : Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
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Integrating Customer Relationship Management through Software As A Service (3 Pages)
by Jim Berkowitz
Dec 6, 2005
Abstract : The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated business suites like NetSuite standalone solutions like salesforce.com, are heeding the demand for software as a service, but they are approaching the market with very different market strategies.
Type: Article
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A Lexicon for Customer Relationship Management Success (6 Pages)
by Glen Petersen
Mar 8, 2006
Abstract : Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best mentality.
Type: Article
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Sybase and MicroStrategy Team on Vertical Market Portal Applications (3 Pages)
by M. Reed
Nov 10, 1999
Abstract : 'EMERYVILLE, Calif., Nov. 1 /PRNewswire/ -- Sybase«, Inc. (Nasdaq: SYBS) today announced a comprehensive, multi-year licensing, technology and service agreement with MicroStrategy Incorporated (Nasdaq: MSTR). The alliance offers customers MicroStrategy's Intelligent E-Business software coupled with customer relationship management (CRM) and business performance management (BPM) applications. Under the terms of the partnership, Sybase will embed and re-market MicroStrategy Intelligent E-Business Platform for the Industry Warehouse Studios (IWS) offerings.'
Type: Article
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Customer Relationship Management: Evolution, Not Revolution (3 Pages)
by Jane Affleck
Sep 24, 2007
Abstract : Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM canﾗunintentionallyﾗcause a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows evolution without the upset of revolution.
Type: Article
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Sales Force Automation, Customer Relationship Management, and Sales Training: A Fusion of Methodology and Technology (3 Pages)
by Dave Stein and Al Case
May 23, 2006
Abstract : Many organizations find it challenging to adopt sales force automation and customer relationship management solutions. Formal sales training and the related reinforcement tools can make the difference. We examine the key challenges and propose some solutions.
Type: Article
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Comparing On Demand Customer Relationship Management Service Alternatives (5 Pages)
by Jim Berkowitz
Dec 5, 2005
Abstract : Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality; vertical, industry-specific features; and accounting-related features. When evaluating and selecting a CRM solution, enterprises must be aware of the potential issues associated with functions and features that are not part of core CRM functionality.
Type: Article
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