| 1. |
Customer Data Integration: A Primer (4 Pages)
by Lyndsay Wise
Aug 22, 2006
Abstract : Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.
Type: Article
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| 2. |
Experiencing the Customer Experience: Listening to, Learning from, and Acting on the Voice of the Customer (4 Pages)
by Bruce Culbert
Feb 28, 2007
Abstract : To ensure a positive customer experience, companies must first learn what their customer values, and then determine how they are measuring up to those values. Obtaining and taking action on customer feedback is what customer experience management is all about.
Type: Article
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| 3. |
Interelate: More on Tap Than Apps (3 Pages)
by L. Talarico
Sep 15, 2000
Abstract : Interelate, a customer intelligence ASP, recently announced partnerships with infrastructure service provider LoudCloud and CRM analytics vendor E.piphany. These partnerships complement Interelateﾒs analytics expertise to provide new analytical CRM service offerings that promise to provide more value to organizations than simply hosted applications, or 'apps on tap.'
Type: Article
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| 4. |
Metagenix Reverse Engineers Data Into Information (3 Pages)
by M. Reed
Feb 15, 2001
Abstract : Metagenixﾒ MetaRecon reverse engineers metadata information by examining the raw data contained in the source(s) rather than depending on the data dictionaries of the existing legacy systems (which are often incorrect). Other unique Metagenix approaches include an 'open book' policy, which includes publishing product price lists on their web site and complete access to company officials, including CEO and President Greg Leman. According to Mr. Leman, 'weﾒre pathologically honest'.
Type: Article
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| 5. |
Jamcracker Dredges a New Channel (3 Pages)
by A. Turner
Aug 9, 2000
Abstract : Jamcracker, an ASP providing business services for HR management, expense management and sales force automation solutions has announced a new program to increase sales. Jamcracker’s Channel Program offers sales and implementation training to its new channel partners.
Type: Article
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| 6. |
Evoke Software Releases Axio Data Integration Product (3 Pages)
by M. Reed
Jun 27, 2000
Abstract : Evoke Software Corporation has announced the release of Axio™, an e-business integration product designed to web-enable multiple different data sources into a unified view of a business. The product has a very intriguing method of metadata scanning, and should have significant market impact.
Type: Article
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| 7. |
Who’s That Knocking On Your Web? (3 Pages)
by D. Geller
Apr 25, 2000
Abstract : Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling of site visitors to support media analysis, merchandizing and segmentation.
Type: Article
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| 8. |
'Ads are us', boasts CMGI (5 Pages)
by D. Geller
Oct 1, 1999
Abstract : In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.
Type: Article
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| 9. |
SOA and Customer Data Integration by Infogain
Abstract : Many enterprises are increasingly adopting "customer-driven" approach to derive maximum customer value. Integrated customer information in all departments, branches and channels across different geographies represents an enterprise’s ability of unified customer vision. Maintaining complete and accurate information throughout all divisions, at any time, is however, challenging. This white paper details how a service oriented architecture can enable effective customer data integration to overcome the customer-related challenges.
Type: White Paper
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