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CRM Evaluation Center
Nov 23, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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Business Strategy, Business Processes, and Business Systems (3 Pages)
by Olin Thompson
Jul 31, 2004
Abstract : Business strategy, a road map telling us how the business plans to be successful, does not guarantee success. Strategy execution requires business processes that do what the strategy calls for--and do it well. In today's automated world, these business processes rely on business systems. Therefore, a direct link exists between the success of business strategy and business systems. Poor systems are a frequent reason for the failure of a business strategy.
Type: Article
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Business Strategy, Business Processes, and Business Systems (3 Pages)
by Olin Thompson
Dec 10, 2003
Abstract : Business strategy, a road map telling us how the business plans to be successful, does not guarantee success. Strategy execution requires business processes that do what the strategy calls for-and do it well. In today's automated world, these business processes rely on business systems. Therefore, a direct link exists between the success of business strategy and business systems. Poor systems are a frequent reason for the failure of a business strategy.
Type: Article
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A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jul 3, 2003
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
Type: Article
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A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 18, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
Type: Article
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| 6. |
A CRM System Needs A Data Strategy (7 Pages)
by David McNamara
Jan 3, 2001
Abstract : A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.
Type: Article
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SSA Global--The Right Product Strategy (4 Pages)
by Olin Thompson
Nov 5, 2004
Abstract : SSA Global's Client Forum has reinforced our impression that the vendor's product strategy is an effective strategy that addresses the realities of today's market. However, the execution is not without challenges. Although we found confusion on the part of a few, customers appeared supportive of the SSA strategy.
Type: Article
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CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM (7 Pages)
by Glen S. Petersen
Oct 21, 2004
Abstract : Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success and failure to emerge from the same initiative. Clearly defining the objective, implementing holistic best practices, and ensuring that senior management understands CRM as a business strategy can help maximize a CRM investment.
Type: Article
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PeopleSoft Strategy a Good Deal for JD Edwards Customers (3 Pages)
by Ann Grackin
Sep 17, 2003
Abstract : Putting PeopleSoft's strategy to work for the JD Edwards community. What can the JD Edwards install-base expect from the PeopleSoft merger?
Type: Article
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eLoyalty Enhances Its Field Service And Logistics Services (3 Pages)
by L. Talarico
Nov 21, 2000
Abstract : eLoyalty, a CRM strategy and implementation consultancy, recently partnered with ServicePower to enhance its Field Service and Logistics practice. ServicePower is a small vendor that develops dispatch optimization software. eLoyalty will use ServicePowerﾒs software to incorporate dispatch optimization and other aspects of Field Force Automation into their CRM services.
Type: Article
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