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CRM Evaluation Center
Nov 23, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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Comparing On Demand Customer Relationship Management Service Alternatives (5 Pages)
by Jim Berkowitz
Dec 5, 2005
Abstract : Customer relationship management (CRM) functionality can fall into four categories: core functionality; non-core functionality; vertical, industry-specific features; and accounting-related features. When evaluating and selecting a CRM solution, enterprises must be aware of the potential issues associated with functions and features that are not part of core CRM functionality.
Type: Article
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Cognos Unveils CRM Solution (3 Pages)
by M. Reed
Nov 6, 2000
Abstract : Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer relationship management initiative to supply the extensive interactive reporting, analysis, and scorecarding functionality needed to leverage the data supplied by products like Clarify and Siebel. Cognos considers an effective CRM system to be a 'must-have' application in today’s click and mortar economy. In addition, they have joined the Siebel Alliance as a premier partner.
Type: Article
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A Spoonful of SugarCRMCase Study and Review of an Open Source CRM Solution (5 Pages)
by Josh Chalifour
Nov 30, 2004
Abstract : SugarCRM is a rapidly growing open source CRM company with solutions that appeal to a community of enthusiastic users. This study, based on a client who selected the Sugar Sales Professional CRM solution, compares product functionality to the competition and highlights some of SugarCRM's open source business practices.
Type: Article
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The Importance of Server Robustness in CRM (3 Pages)
by Mukhles Zaman
Jun 15, 2004
Abstract : In today's software frenzy and with the increasing demand for applications that provide maximum return on investment, many companies have failed to focus on subjects like reliability, downtime, and scalability. Since 1991, Touchtone Corporation has devoted its efforts to developing and maintaining a client/server customer relationship management (CRM) application and has equipped more than 750 IBM AS/400 and iSeries customers with its native OS/400 CRM solution.
Type: Article
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Generating Revenue from Service (5 Pages)
by Steve Downton
Jul 10, 2003
Abstract : A CRM solution, to be successful, has to support cross-business processes and a number of operations within the business, from Marketing to Service, including Sales. This integration of what, historically, has been treated as very separate parts of the organization, provides the opportunity to rethink existing operational mechanisms.
Type: Article
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To Gain Market Share in the Mid-Market, SAP Leaves No Stone Unturned (4 Pages)
by Kevin Ramesan
Jun 30, 2003
Abstract : The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market segment extensively. This is the second of a series of articles that look at strategies deployed by major enterprise solution vendors to attract the SMB decision makers and whether those vendors are ''dumbing down'' their enterprise software for the mid-market. This article evaluates SAP's mid-market solutions and its implementation approach.
Type: Article
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SAP ROI study on Brother International by SAP
Abstract : Brother had chosen SAP in 1994 as its enterprise resource planning (ERP) system to replace all other mission critical legacy systems. In 2000 Brother proceeded with mySAP CRM as its customer relationship management (CRM) solution, implementing the Solution Areas of Campaign Management, Interaction Center, and Customer Self-service Center, to continue with a fully integrated strategy. The ROI Report has projected the internal rate of return on the investment (ROI) of $1.7 million by Brother International Corp. USA into CRM to generate an estimated ROI of 129 percent.
Type: White Paper
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SAP ROI study on Brother International by SAP
Abstract : Brother had chosen SAP in 1994 as its enterprise resource planning (ERP) system to replace all other mission critical legacy systems. In 2000 Brother proceeded with mySAP CRM as its customer relationship management (CRM) solution, implementing the Solution Areas of Campaign Management, Interaction Center, and Customer Self-service Center, to continue with a fully integrated strategy. The ROI Report has projected the internal rate of return on the investment (ROI) of $1.7 million by Brother International Corp. USA into CRM to generate an estimated ROI of 129 percent.
Type: White Paper
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Microsoft Expertise Developing Mobile Application by Persistent Systems
Abstract : By integrating data from disparate systems and delivering data in a management dashboard on a personal digital assistant (PDA) or cell phone, Persistent enabled service engineers to collect and update data related to tire usage. This solution seamlessly integrated approximately 1,000 dealers in more than 15 European countries to central data servers and a CRM solution. The result? Improved customer end acquisition and satisfaction.
Type: White Paper
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