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CRM Decision Making Models

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1.  

CRM Evaluation Center

Nov 23, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...

2. A Case Study and Tutorial in Using IT Knowledge Based Tools Part 1: Decision Support Discussion (3 Pages)
by E. Robins
May 30, 2001
Abstract : In going through a business decision process for complex technology selections, more and more use is being made of technologically driven processes using Decision support tools and captured knowledge. The use of these systems and the capability to drive a solution from them assumes an ability to accurately express business requirements and business value within these tools. In this article, we explore the marriage of knowledge management and decision support in forming knowledge based selection systems and procedures that can assist in reducing the current appalling record of IT project failures. This is illustrated by the process to select a Personal Digital Assistant (PDA).

Type: Article

3. Managing Risks, Managing Measures: Decision Support Methodologies in Business Part 2 : Decision Aids (7 Pages)
by Edward S. Robins, PhD
Mar 1, 2002
Abstract : Though many academic methods exist, few actually reach the audience they need to reach because of the barrier between academic and business languages, as well as the ability to produce workable and usable tools. This article summarizes what I believe are the methodologies most used in Business, and some of the tools that are commercially available.

Type: Article

4. IBM PC Line Redrawn (3 Pages)
by R. Krause
Sep 27, 2000
Abstract : IBM has decided to combine its entire desktop PC line under one name. The NetVista brand, until last week the name for IBMメs thin clients and appliance desktops, will now cover the whole range, including newly-released models for home and business.

Type: Article

5. Where Is ERP Headed (Or Better, Where Should It Be Headed)? Part 4: ASP’s and New Pricing Models (11 Pages)
by P.J. Jakovljevic
Apr 27, 2001
Abstract : This final note discusses how Application Service Providers (ASPs) have arisen on the Internet in response to such ERP woes as support expenses, misbehaving applications, and server downtime, and how as the nature of ERP software evolves into services and/or hosted models, the market might be experiencing the beginning of the end of user-based licensing. There are also User Recommendations.

Type: Article

6. Support for Old Releases-Good for the User but Is It Good for the Vendor? (4 Pages)
by Olin Thompson & P.J. Jakovljevic
Dec 17, 2003
Abstract : The decision to support older releases is like any other business decision, it is all about the money and profitability. If the vendor can make money at providing support for older releases, it is good business for the vendor. The decision may be sugar-coated with pronouncements about doing what is good for the customer, but both the vendor and the customers know that the first consideration must be the money.

Type: Article

7. Why CRM Is So Hard and What To Do About It: Data is key to making CRM work (3 Pages)
by Barry Briggs
Dec 25, 2002
Abstract : Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.

Type: Article

8. Why CRM Is So Hard and What To Do About It: Data is key to making CRM work (3 Pages)
by Barry Briggs
Apr 30, 2002
Abstract : Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business definitions mapped to the different CRM system schemas throughout the organization.

Type: Article

9. Managing Risks, Managing Measures: Decision Support Methodologies in Business Part 1: Guidelines (5 Pages)
by Edward S. Robins, PhD
Feb 28, 2002
Abstract : Poor measurement methods can take off millions or more from bottom lines, and contribute at least in part to project failures, corporate inefficiencies and poor technology selections. Industry wide, they have contributed to tens of billions of dollars of unnecessary costs. How do you avoid these expensive mistakes?

Type: Article

10. A Case Study and Tutorial in Using IT Knowledge Based Tools Part 2: A Tutorial (7 Pages)
by E. Robins
May 31, 2001
Abstract : This tutorial, part 2 of a two part series on Knowledge Based Selection, demonstrates the selection processes and capabilities of Knowledge Based Selection Methods and Tools. These tools, integrated with business decision making procedures, can arguably reduce selection risk and improve chances for success in IT projects. Given the appalling rate of IT project failures, selection can potentially help reduce risk in some 30% of cases, with an associated estimated cost of about $30B annually to industry according to some sources. In this tutorial, we illustrate a number of the procedures for rapid decision processing through the real-life selection of a PDA device. The process gave confidence to the argument to wait for the solution, while weighing risk against return.

Type: Article

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