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CRM Evaluation Center
Nov 23, 2009
Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...
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Customer Data Integration: A Primer (4 Pages)
by Lyndsay Wise
Aug 22, 2006
Abstract : Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis.
Type: Article
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SOA and Customer Data Integration by Infogain
Abstract : Many enterprises are increasingly adopting "customer-driven" approach to derive maximum customer value. Integrated customer information in all departments, branches and channels across different geographies represents an enterprise’s ability of unified customer vision. Maintaining complete and accurate information throughout all divisions, at any time, is however, challenging. This white paper details how a service oriented architecture can enable effective customer data integration to overcome the customer-related challenges.
Type: White Paper
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Web Self-Service by Surado Solutions
Abstract : This white paper introduces customer self-service and how using Surado Web Self-Service can increase customer satisfaction, reduce costs, and increase return on investments (ROI). The key is to understand your customer, your products and services, and the tools available to deliver service to maximize customer satisfaction and reduce customer service costs. This paper will discuss the various self-service options available, how to utilize best practices, delivery technology and how customer self-service is tied to the "big picture" of customer relationship management (CRM).
Type: White Paper
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Experiencing the Customer Experience: Listening to, Learning from, and Acting on the Voice of the Customer (4 Pages)
by Bruce Culbert
Feb 28, 2007
Abstract : To ensure a positive customer experience, companies must first learn what their customer values, and then determine how they are measuring up to those values. Obtaining and taking action on customer feedback is what customer experience management is all about.
Type: Article
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CRM Secrets of TCO and ROI by Bell Rock Solutions
Abstract : CRM (customer relationship management) is designed to make money through increasing profitable sales and to save money by decreasing the cost of getting and keeping customers. CRM is a business concept that changes the way you look at your business— the goal for your company is to successfully fulfill your customers’ needs. This means that you must first determine your customers’ needs, then create products and services that fill those needs using processes and technology solutions that generate maximum profit.
Type: White Paper
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2006 PMI Research Conference Aims to Link Project Management Discipline with the Business Community (3 Pages)
by Neil Stolovitsky
Sep 1, 2006
Abstract : The 2006 PMI Research Conference was an excellent venue for gauging the direction in which project management research is heading. The presentations of the areas of portfolio management and program management confirm the rising demand for project portfolio management solutions.
Type: Article
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Flexible Customer Data Integration Solution Adapts to Your Business Needs (3 Pages)
by Lyndsay Wise
Mar 23, 2007
Abstract : Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer-related data. The type of CDI hub implemented depends on the CDI environment's maturity, requirements, and alignment with an organization's internal processes.
Type: Article
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Applying the Power of Social Networks to Customer Relationship Management (3 Pages)
by Wayne Thompson
Sep 19, 2007
Abstract : Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.
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| 10. |
Is Your Store Customer-centric? (3 Pages)
by James E. Dion
Jun 23, 2006
Abstract : Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference between simply serving a customer and centering on a customer's specific needs and satisfaction.
Type: Article
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