If There's One Thing CRM Tells Us: Don't Do PLM the Same Way
David Smith - June 21, 2004

Introduction: What Has CRM Got to Do with PLM?

Product lifecycle management (PLM) doesn't work, but it should. Fundamentally, the idea that we can design better products and bring them to market more quickly by leveraging knowledge and experience from our own value chain and our customers and suppliers, is a sound one...