Accenture (nee Andersen Consulting) Marries New Business Model to Make its Mark
E. Robins - January 30, 2001

The Accenture Name

The creation of Accenture from the foundations of Andersen Consulting following the arbitrators report (see TEC's 'Implications and Attitudes As the Andersen's Split under the ICC Ruling: Consulting To Go for a Name Change' ) may not have been a market tsunami in terms of the name, but the progress the company has made toward meeting the market's needs and trends - and communicating its new branding - has distinguished it as an organization that shows it can deliver, even impressively for itself...